K&L Contractors Inc. - Asphalt Paving
THE ASK
THE ANSWER
K&L Contractors was looking to share their story with their current customers while also using the same story to send out on quotes to potential customers. A video that would authentically tell their story while also capturing their companies’ values and unique voice. It was also imporant to them that we capture before and after shots of their jobs, so their audience could get the full scope of what they do.
3 brothers running a business together since 1981 had to have some good stories. And we started there. We knew talking to K&L about their history would naturally bring out their unique voice and work ethic in the world of asphalt paving.
This project required 3 days of interviews and 2 days of b-roll; along with a long term follow-up to make sure we could capture aerial footage of their job sites once they were complete.