CNH Industrial - Con Expo 2023
THE ASK
THE ANSWER
CNH Industrial owns two agriculture and construction equipment brands (Case & New Holland); they needed coverage of their brands’ booths at ConExpo in Las Vegas. They were looking for videos for social media and email blasts, with videos needing to be made for a 24 hour turn around. CNH wanted specific electric vehicles and new signage highlighted.
This was a 5 day production! 2 days of travel and 3 days of shooting. We spent our days getting coverage of both booths and our nights editing everything together. We delivered 3 videos for each day of the expo, balancing both brands and booths appropriately.